Juicing the Orange

Stock Code:
BAB8822
Price:
$25.00

Description

Juicing the Orange. How to Turn Creativity into a Powerful Business Advantage. In business circles today, animated debates abound over how the consumer landscape is changing. In juicing the Orange, Pat Fallon and Fred Senn argue that no matter which new media emerge and which old media fade away, one factor remains crucial: the power of applied creativity to move the market in your favor.

Details

  • Author:
    Fallon, Pat & Fred Senn
  • Book Condition:
    Very Good
  • Publisher:
    Harvard Business School
  • Edition:
    First
  • Jacket Condition:
    Very Good
  • Binding:
    Hard Cover
  • Location:
    G1
  • ISBN:
    1591399270
  • Size:
    8vo
  • Pages:
    228
  • Publish Date:
    2006
Stock Level:
1 In Stock
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