Wine Marketing: A Practical Guide

Stock Code:
BAE5869
Price:
$20.00

Description

Wine Marketing: A Practical Guide by C. Michael Hall and Richard Mitchell. 'Whilst Wine a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable * 'How to' and 'how not to' case studies based on international examples.* A guide to further reading and websites. * 'Issues to consider when marketing' section as a means of self-evaluation. 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.' The book has light to medium general wear with some curling and creasing of the covers and small stains down the page edges but overall a most readable copy.

Details

  • Author:
    Hall, C. Michael & Richard Mitchell
  • Book Condition:
    Good Plus
  • Publisher:
    Butterworth-Heinemann
  • Edition:
    Reprint
  • Jacket Condition:
    None
  • Binding:
    Soft Cover
  • Location:
    Craft A
  • ISBN:
    9780750654203
  • Size:
    8vo
  • Pages:
    344
  • Publish Date:
    2009
Stock Level:
1 In Stock
Make an Enquiry