No Logo
Description
No Logo by Naomi Klein. No Space No Choice No Jobs No Logo. A fascinating ride through the history of marketing. The book that offers a cure for Affluenza, 'No Logo' is one of those rare books that defines a generation, the most significant one since Douglas Coupland's 'Generation X'. By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't be happier for it. This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is 'alternative' is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly. The book has light staining but remains tight and bright.
Details
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Author:Klein, Naomi
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Book Condition:Good
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Publisher:Flamingo
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Edition:Reprint
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Jacket Condition:None
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Binding:Soft Cover
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Location:A7
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ISBN:0006530400
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Size:8vo
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Pages:490
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Publish Date:2001